 Dave Allen, 20 Group Sr. Director
Dave Allen joined the NADA-ATD 20 Group Program in 1986 and currently serves as the program's Sr. Director. Having also served as a Team Leader and Senior Consultant, his range of group experience includes BMW, Chrysler, Ford, General Motors, Honda, Jaguar, Mercedes-Benz, Volvo, and Mitsubishi.
Prior to joining NADA, Dave owned and operated a securities and insurance company. His automobile career began in 1961 and has included thirteen years with General Motors working in parts, service, sales, and business management.
Dave is a graduate of Bailey Technical Schools. He enjoys golf and travel and has two grown children. He lives in McLean, Virginia, a part of the Washington, D.C. metropolitan area.
 Robert Benitez, Dealership Management Consultant
Bob joined NADA as a Dealership Management Consultant with the NADA-ATD 20 Group Program in 2003. He became a dealer in 1980 and has owned and operated two General Motors Buick, Pontiac, and GMC dealerships. He distinguished himself as a "Best in Class" dealer and was recognized nationally for his excellence in sales penetration and customer satisfaction. Bob served 10 years on the Board of Directors of the Key Buick Dealer's Regional Advertising Committee for the Boston ADI and was elected Chairman in 1985. General Motors appointed him to the GM President's Dealer Advisory Council in 1987.
After Bob left retail, he continued his involvement in the automotive industry as a Regional Sales Trainer and Process Improvement Consultant, serving both domestic and foreign dealerships. As a process improvement specialist, he worked extensively in both sales and fixed operations. He also worked extensively with a heavy-duty truck franchise and developed a high performance sales solution program to improve their sales processes.
After earning a Bachelor degree from California State College, Long Beach, he entered the Navy and became a naval carrier pilot, serving two tours in Vietnam. He then entered the automotive retail industry and graduated from General Motor's Dealer Development Academy. Bob and his wife, Catherine, live in the Phoenix, AZ area, have been married for more than 30 years, and enjoy their four grown children and nine grandchildren.
 Steve Emery, Dealership Management Consultant
Steve brings to the NADA/ATD Dealer Services staff more than 20 years of experience managing, consulting, and training with dealers and manufacturers.
He began his automotive career as a District Manager where he was recognized as the leading manager in the nation for improving sales and CSI. His dealership experience includes Fixed Operations Manager, GM, and managing used car "superstores." Steve founded and was the chairman of a 20 Group.
Steve works with car and truck dealers side-by-side implementing best practices at their dealerships, in management seminars, and 20 Groups specializing in: Mercedes, Lexus, hi-volume Chevrolet, hi-volume Nissan, and Mack Truck dealerships, and is a frequently requested speaker at the NADA convention, dealer associations, and contributor to Automotive News and Dealer Magazine.
Steve is a Penn State graduate with a B.S. in Management. Prior to his automotive career, he was an Officer of Marines where he served as the KC-130 Chief Instructor Pilot. He resides in the Dallas-Fort Worth market.
 Larry Geohagan, Dealership Management Consultant
Larry Geohagan is a Dealership Management Consultant with the NADA-ATD 20 Group Program, joining NADA in 1999. He began his automobile career as a Technician in 1963, worked through each of the profit centers, and served seven years in various management capacities at the General Motors Corporation. Subsequently, Larry owned and operated four different dealerships throughout Florida, North Carolina, and Tennessee between 1977 and 1999, representing Chevrolet, Chrysler, Fiat, Isuzu Trucks, Mitsubishi, Plymouth, and Subaru.
Larry's ongoing relationship with 20 Group is evident in the fact that he was a member of several NADA 20 Groups, as well as an NCM 20 Group while a dealer. During his automotive career, Larry served as President, Vice President, and Treasurer of the North Carolina Automobile Dealers Association in addition to being President of the Charlotte Automobile Dealers Association. He served in many leadership positions in his community and is a Rotary International, Paul Harris Fellow recipient.
Larry received his Bachelor of Business Administration Degree from the University of North Florida, and enjoys golf. He lives in central Florida.
 Mike Herbert, Dealership Management Consultant
Mike brought 17 years experience as a 20 Group member before beginning his career with NADA in 2003. His current groups include General Motors, Ford, Chrysler, Toyota, and Volvo.
Mike began selling automobiles in Detroit, Michigan in 1975. After moving to Colorado, he began selling Chevrolets, eventually becoming a sales manager. In 1980, Mike and his father started Herbert Motors in Longmont, Colorado. It began as a Buick-Jeep dealership, acquiring a Pontiac and GMC dealership, shortly thereafter.
Mike bought his father out in the late 1980's and brought his brother in as a partner. He sold the dealership to his brother in 2001.
His education includes a Bachelor of Science degree in Business Management from Regis University. He has also passed his Series 7 and 66 Securities Licensing exams. Mike also served on Dealer Council and many different advertising boards.
Mike, who lives in Colorado, enjoys skiing, golf, playing guitar, and spending time with his wife and daughter.
 Butch Hollister, Dealership Management Consultant
Butch Hollister is a Dealership Management Consultant with the NADA-ATD 20 Group Program, joining NADA in 1997. He began his career in the automobile business in 1969, working his way through the various profit centers before becoming a "third generation" dealer. Butch's ongoing relationship with 20 Group is evident in the fact that his dealership was a charter member of Dodge I.
During his automotive career, Butch served as chairperson for seven years on the State of Colorado Dealer Licensing Board, two years as an Administrative Law Judge, and was the Colorado State Director to NADA. He also served twelve years on the Board of the Colorado Automobile Dealers Association and completed a term as Secretary-Treasurer during that time. He was a six-time President of the Boulder New Car Dealers Association, a nine-year officer of the Denver Zone Dodge Dealer Council to include three years as its President.
Butch was also involved in the Dodge National Advisory Council for three years and the Dodge National Executive Dealer Council for two years. In addition to his involvement with various advertising councils, he was appointed by the Governor of Colorado to help establish the state's Central Indexing System. His civic activities also include twenty-one years as a Rotary Club member.
He received his Bachelor of Business Administration Degree from Western State College and enjoys trekking and scuba diving. Butch and his wife, Kathy, live in Longmont, Colorado.
Lycia Jedlicki, Dealership Management Consultant
Lycia Jedlicki joined the NADA-ATD 20 Group consulting staff in 2009. She began her automotive career in 1985 as Finance and Insurance Manager. After six years as an F&I manager, she progressed to New Car Sales Manager, General Sales Manager, and General Manager. As General Manager, her dealership was the most profitable Dodge dealership in the Minneapolis zone.
In January of 2000, Lycia bought a Ford Mercury dealership which she owned and operated until February of 2009. During this time, she was a 20 Group member where she served as both chairman and vice chairman.
Lycia resides in Red Wing, MN with her 10 horses, 4 dogs, "Jimmy" the goat, "Thumper" the miniature donkey, and too many barn cats to keep track of! Lycia enjoys most outdoor activities including golf, football, horseback riding, running, biking, and hiking.
 Jim King, Dealership Management Consultant
Jim King is a Dealership Management Consultant with the NADA-ATD 20 Group Program, joining 20 Group in 1995.
Prior to joining NADA-ATD 20 Group, King owned new vehicle franchises in Northern California for sixteen years. Having grown up in the retail automobile business, King has many years of experience in the various phases of automobile retailing, including work as a Market Analyst for Ford Motor Company.
After earning a Bachelor of Business Administration from Purdue University, King embarked on a career to include work with Ford Motor Company, General Motors, Mitsubishi, and the U.S. Army.
Since receiving his first horse at the age of seven, King became an avid cattle rancher and cowboy, running his first cowherd in the 1960s. Since the mid-1980s, King has taken a keen interest in cowboy poetry and songs. He resides on Jessee Ranch in Chico, California and has two adult sons.
 Brad Lawson, 20 Group Assistant Director
Brad Lawson joined the NADA-ATD 20 Group Program in 2005, as 20 Group Team Leader. His automotive experience includes education, wholesale, and retail.
Brad graduated from the University of Massachusetts at Fitchburg with a B.S. in Education, which led to a teaching career in automotive technology and related industrial education subjects at the secondary level, as well as coaching several men's and women's sports at the varsity level. Following his years in education, Brad traveled as a District Parts and Service Manager for American Motors Corporation until he was presented with the opportunity to purchase a new car dealership. After nearly twenty years, Brad sold his Chrysler, Dodge, and Jeep dealership in late 2004. The positive influence of 20 Group did much to influence his decision to come to NADA. Brad views this final challenge as a logical step in a career that covers a lot of ground in the automotive field.
Brad relocated to northern Virginia from the western Maine Mountains and has accepted the lack of a "real" winter here with no regrets.
 Phil Levy, Dealership Management Consultant
Phil joined the NADA-ATD 20 Group Program in 2005 after 34 years in the retail/wholesale automotive industry. Phil graduated from Temple University with a degree in Marketing and Economics; he soon began his automotive career with Ford Motor Company in the Philadelphia District Sales Office. Phil worked his way through the ranks quickly, serving as Field Manager, Merchandizing Manager, Distribution Manager, and Market Rep Manager.
In 1980, Phil was recruited by Toyota Motor Sales USA, Inc. and he relocated his young family to Torrance, California. He held several executive positions at corporate headquarters, including Toyota’s first National Truck Sales Manager. In 1983, Phil reported back to the field for Toyota in the New York Regional Office where he served as Regional Field Operations Manager.
After a short stint with Subaru of America as National Market Planning Manager; Phil exercised his long term desire to apply his extensive background and knowledge to the retail sector of the business. He ultimately joined the executive management of a multi-franchised automotive group in New Jersey where he became the Vice President of Operations. He spent 14 years as an integral part of this management team.
In 2001, Phil accepted a position as the Director of Operations for one of the largest General Motors dealer groups in the USA and he and his easy-going wife, Diana, relocated to the Nashville, TN area where they reside today. Phil subsequently joined a large dealer group in the Southeast as Group Vice President, where he had P&L responsibility for 5 dealerships.
Phil considers his career move to the NADA as a consultant to be the ideal culmination of his now 39 years of experience, expertise, and passion for the "business".
 Chip Maher, Dealership Management Consultant
Chip Maher joined the NADA-ATD 20 Group in 2007. He was born and raised in Long Island, New York and graduated with a double major in marketing and management from James Madison University in Virginia.
After graduation, Chip spent the next 10 years in the steel industry. During the subsequent 18 years, Chip held various positions in the retail automotive industry culminating in the position of GM/part owner of a Lincoln Mercury dealership in Richmond, Virginia.
Chip has served as a Lincoln Mercury National Dealer Council Representative and on the regional advertising board for the Lincoln Mercury Dealer Association and for Isuzu and Suzuki Regional Dealer Ad Association.
Chip and his wife, Gray, live in Richmond, Virginia with their son, Whitten. In his spare time Chip enjoys golf and travel.
 Dick Parrish, Dealership Management Consultant
Dick Parrish is a Dealership Management Consultant with the NADA-ATD 20 Group Program, joining NADA in 1999. He began his automobile career at age fifteen, detailing cars. After college, he sold cars prior to completing U.S. Army combat tours in Southeast Asia. Dick and his brother assumed control of their father's store in Jacksonville, Florida, where Dick served as Dealer Principal in charge of the sales and business aspects of the dealership for twenty-five years.
Dick's ongoing relationship with 20 Group is evident in the fact that he was a charter member of NADA's Volvo I 20 Group for twenty-two years. During his automotive career, Dick served on Volvo's Dealer Advisory Council, NADA's Industry Relations Committee, and in various offices of the Jacksonville Automobile Dealers Association to include President. He was involved in several civic organizations, including the United Way and the Salvation Army. After selling the business in 1996, Dick served as the Chief Operating Officer for a senior housing facilities development company.
Dick has conducted workshops at NADA and ATD conventions, presentations at State and Manufacturer Conferences, and consulting/training for Dealership Holding Companies.
He received his Bachelor of Science in Business Administration Degree from the University of Florida, in addition to completing other post-graduate work. Dick enjoys boating, fishing, scuba diving, gardening, and reading. He and his wife, Lucinda, live in the Atlanta, Georgia area, with their two daughter.
 Jim Phillips, Director Business Development - Consulting
Jim Phillips comes from a family of automobile people in the Tidewater, Virginia area. Jim grew up in the business, holding nearly every job in the store at one time or another.
After completing college at Virginia Tech in 1983, Jim worked for Holman Enterprises in Pompano Beach, Florida. There he was a Salesman, Service Writer, assistant Body Shop Manager, and Leasing Manager before returning to the Tidewater area. Back in the family business, Jim held the posts of F&I Manager, Used Car Manager, and New Car Manager before being promoted to General Manager of the Lincoln- Mercury Store. He remained as GM until the store was sold in 1999.
Subsequently, Jim went to work with Automotive Dealership Management, Inc. as a Parts and Service Operations Consultant. As an ADP specialist, Jim installed systems and processes in the parts and service operations. Jim previously served as a full time NADA 20 Group Moderator for two years and is now involved with the NADA Business Development program and divides his time as a Dealership Management Consultant for three groups, Dealer Academy adjunct instructor focused on parts issues, a seminar/webinar speaker, and OEM/Allied Industry trainer.
Jim lives in Norfolk, Virginia with his wife, Karee, and two children.
 Jim Prohaska, Dealership Management Consultant
Jim joined the NADA-ATD 20 Group Program in 1988. His 20 Group experience includes Chrysler, General Motors, Honda, and Toyota.
Jim began his automotive career with the Pontiac Motor Division in 1964. During his nine years with General Motors, he worked as a Service Representative and District Manager in both the Cincinnati and Pittsburgh zones. Following Pontiac, Jim entered the retail side of the business where he served as Fleet Manager, Used Vehicle Manager, and General Sales Manager for a metropolitan Pontiac dealership. Prior to joining NADA, Jim was the Sales Manager for a vehicle conversion company specializing in the construction of racecar trailers.
He received his Bachelor of Business Administration Degree from Miami University and has taken several post-graduate courses in marketing. He and his wife, Nancy, have two grown children and live in Louisville, Kentucky.
 Mark Rogers, Dealership Management Consultant
Mark Rogers joined the NADA-ATD 20 Group Program in 2005. He began his career in the automobile business in 1980, working his way through various profit centers before becoming a Toyota and Lincoln/Mercury dealer in 1994.
During his automotive career, Mark has been involved in all aspects of the retail automotive industry and has extensive experience with most major franchises and both public and private-capitalized dealers. He was a multi-year President's Award winner with Toyota and "Best in Class" with GM. Mark specialized in turn-around situations for six years prior to joining NADA.
Mark and his wife reside in Ft. Collins, Colorado. They enjoy golf, scuba diving, and riding their Harley. They have two children and enjoy spending time with their five grandchildren.
 Don South, Dealership Management Consultant
Don joined NADA-ATD 20 group in 2004. He has 25 years of total consulting and retail automotive and truck management experience. His group experience includes GM, Commercial Medium-Duty trucks, Ford, Chrysler, Honda, Subaru, and Volkswagen, and his retail management experience includes Mercedes Benz, Volvo, GM, Volkswagen, Mitsubishi, and Subaru with a focus on departmental profitability.
He is a Certified Instructor for comprehensive service operations initiatives including the Ford Lincoln Mercury Service Upgrade, Field Consulting Approach 3.0, Quality Care Maintenance, and Around the Wheel.
His background has given him extensive experience with customer satisfaction improvement initiatives including Ford Blue Oval Certified, Lincoln Premier Experience, and Mercury Advantage programs.
He is experienced and conversant with ADP, UCS, and Reynolds & Reynolds dealer provider systems, and has worked with dealership personnel to help them enhance their utilization.
Don resides in Pensacola, Florida, with his wife, Leigh Ann, and their two sons.
 Jim West, Dealership Management Consultant
Jim West is a Dealership Management Consultant with the NADA-ATD 20 Group Program, joining NADA in 2003. He began his career as a motorcycle salesman in 1971. He later owned a small business specializing in motorcycle maintenance and repair, as well as parts and accessory sales. In 1978 he accepted a position as Service Manager for motorcycles and automobiles at a local Honda dealer, working his way through several positions including Parts and Service Director, General Manager of several Dealerships including, Honda, Mercedes, Toyota, and Acura. He spent twenty-three years in the organization, handling such diverse assignments as Director of Special Projects, Risk Manager, and Chief Financial Officer for the Dealer Group. Jim gives a great deal of credit to the NADA 20 Group Program for the successes he has enjoyed over the years.
His last retail assignment was President of Affinity Vehicle Services, a Credit Union Service Organization, providing vehicle location services and leasing to some forty Credit Unions in northern New Jersey.
Jim graduated from the University of Delaware and taught school for several years before joining the auto industry. He and his wife, Nancy, live in Newark, Delaware.
 Paul West, Dealership Management Consultant
Paul West has been with NADA, since 1979. His group experience includes Ford, General Motors, Chrysler, BMW, Honda, Lexus, and Toyota. Before joining the 20 Group Program, he served as a Management Instructor for the NADA Dealer Candidate Academy and as a member of the Estate Planning Department, working with more than 3,500 dealers on estate planning and dealer successorship.
Prior to joining NADA, Paul was General Agent of National Life of Vermont and president of Paul West & Associates, a group of insurance and estate planning companies. His fifteen years in the insurance industry began with a sales position at Prudential Life in 1964 and evolved to a Sales Manager position with New York Life in 1966.
Before entering the insurance field, Paul owned and operated three automobile service centers in the Washington, D.C. metropolitan area.
Paul received his Bachelor Degree in Business Administration from the University of Maryland in 1962. He received his Chartered Life Underwriter (CLU) designation in 1963. He is married and has one son and three grandchildren.
 Tim Huber, Senior A/P Coordinator
 Tracy D'Arcangelo, Membership Coordinator
 Tina Taylor, Customer Service Coordinator
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